Fernando Sanchez Ochoa

Endurance athlete, operator and builder exploring the intersection of training, AI and long-term performance.

I’m an engineer with an MBA, currently working as Project Director for Latin America at Baker Hughes. Outside of work, I’m building VO2Coach, a platform focused on endurance coaching, athlete analytics and AI-assisted training systems.

This site is my public notebook: part writing archive, part training log, part technical journal. I write about endurance, coaching systems, coding, product building, leadership and the long game of building health, capability and useful products over time.

Work

Project Director

Leading projects across Latin America in the energy technology sector.

Building

VO2Coach

Developing an endurance coaching platform powered by data, AI and practical training systems.

Training

Endurance athlete

Marathon and ultra-endurance training as a long-term practice in consistency and performance.